CASE STUDY / SALON WEBSITE
ACT 1 SALON.
FIND IT. SEE IT. BOOK IT.
A mobile-first website for a Winchester, Virginia salon and spa. It organizes the services, shows the work, and passes clients to the booking system the salon already uses.
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OPEN LIVE SITE - Client
- Act 1 Salon & Spa
- Location
- Winchester, Virginia
- Scope
- Website design and build
- Status
- Live at act1salon.com
THE CHALLENGE: A SALON FOR EVERY TEXTURE, ON ONE SMALL SCREEN.
Act 1 has served Winchester for more than 22 years, by its own account, with a wide range of services under one roof: hair, color, braids and extensions, makeup, spa and nails.
Clients needed to see that range quickly, from a phone, and then get to a booking page without hunting. The salon needed a site that did that without replacing the booking and payment tools it already trusted.
OUR
APPROACH.
Four decisions shaped the build.
- 01Keep booking where it already works
Act 1 already ran appointments, providers and payments in GlossGenius. We did not rebuild that. The website sends clients into it from every page.
- 02Sort the services into six categories
Haircuts and styling, color, extensions, makeup, spa and wellness, and nails, lashes and waxing. Each has its own section with a “view current services” link and a booking link.
- 03Let the photography lead
Six photo albums sit in a dedicated gallery. Clients can browse them before choosing a service.
- 04Design for the phone first
The layout is designed for phone widths first and expanded for desktop. At phone width, the menu is one tap away and booking links appear throughout.
01 / SERVICES
Six categories, one clear path to book.
Each category lists the kinds of work it covers in plain language. The page says prices, durations and the full menu live in GlossGenius, so the details a client sees while booking stay current.
02 / GALLERY
Six albums that show the work first.
Cut & Color, Braids & Natural Hair, Special Occasion Hair & Makeup, Hair Extensions, Act 1 Over the Years, and Before & After. A link on the page opens the salon’s GlossGenius portfolio.
BOOKING STAYS
IN GLOSSGENIUS.
The site does the marketing. GlossGenius does the scheduling.
On the website
Services, photography, team, story, location and hours, written and laid out to help a client decide.
In GlossGenius
Live availability, providers, current prices and durations, packages, gift cards and appointment booking. Website buttons link there directly.
CHECKED AT 390 PIXELS.
Real captures of the live site in a 390px-wide, phone-sized viewport, taken 2026-10-01.
- Home
- Services
- Gallery
WHAT LAUNCHED,
AND WHAT WE CAN’T CLAIM.
Delivered and checkable
- A live, public website at act1salon.com
- Home, Services, Gallery, Team, Our Story and Visit pages
- “Book now” and “Book an appointment” links that open Act 1’s existing GlossGenius booking flow
- Six service categories and six photo albums
- A layout built and checked at a phone-sized viewport
- Spanish-language welcome (“Se habla español”) on the site
Not measured
No analytics or booking data is cited here, so we make no growth claims. This case study does not show:
- Visits, search rankings or traffic changes
- Number of bookings, or new clients, that came through the site
- Revenue or any change in business results
Everything in the first column can be seen on the live site today. Results belong to the salon and its own records.
“Very professional and reliable.”
WANT THIS FOR
YOUR SALON?
Tell us about your business. We’ll put together a free homepage mockup so you can see what yours could look like before you decide.